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    9 September 2021

    With Aqualand’s flagship $420m waterfront development Blue at Lavender Bay now complete, residents are moving in to start their new life at 61 Lavender Street, Milsons Point.

    Blue at Lavender Bay is an address that exceeds all expectations. The 130 luxury residential apartments have delivered uncompromising quality, the best fixtures and finishes in the market, generous space and unparalleled views, complete with Aqualand’s incomparable customer sales experience.

    In exciting news for Blue, Aqualand’s new hospitality arm, Etymon, has introduced its dedicated, world-class concierge service designed to create a 360-degree lifestyle development offering with exceptional service. Aqualand’s vision is to bring the 5-star hotel experience to its developments by combining traditional concierge services with lifestyle management for the first time.

    Accessible 24/7 to Blue owners and residents, Etymon’s highly experienced Concierge team will devote themselves to meticulously executing remarkable 5-star hotel services such as making dining reservations and theatre bookings, welcoming guests, managing everything from parcels to parking, planning itineraries or finding the perfect gift.

    “We wanted to elevate the level of concierge service within Aqualand developments to set a new standard within the Australian luxury apartment market,” explains Lisa Hobbs, Etymon CEO. “Our emphasis is on delivering a hospitality style service that stands out to residents as having their needs, wants and desires at the centre of our approach. One that understands the balance of providing reliable service while recognising the personal touch and tailoring required.”

    “We’re taking our lead from New York, China, Singapore and Hong Kong luxury apartment living, where applying hotel services and a hospitality ethos to homes isn’t new. People will select their residence based on the concierge provided and are well prepared to pay for their services,” she adds.

    Etymon’s next-level The Club will custom-fit its services to fit individual lifestyles perfectly. Options will include Home Management (grocery put away, coordinating tradespeople, watering plants and vehicle maintenance) and Home Event Planning (dinner parties, children’s birthdays and more).

    In October, Etymon will also launch a new restaurant at Blue’s base, filling a sorely needed gap for fine dining in the North Sydney precinct. Part bistro, boulangerie and traiteur, Loulou will redefine French food in Lavender Bay with a talented team spearheaded by Head chef Billy Hannigan (ex-The Ledbury and Bistro Guillaume), General Manager Lucas Christofle (ex-Half Acre), Bar Manager, Colin Tam (ex-Charlie Parker’s) and sommelier Shun Eto (ex-Icebergs).

    With big plans for future growth, Etymon is excited to launch its first concierge and hospitality offering in Milsons Point. A multi-level CBD offering will closely follow in 2022.

    Blue’s final sales release this month includes just 30 residences—a testament to Aqualand’s success in creating an iconic experience that brings the very best Sydney offers in terms of location, lifestyle, design and quality craftsmanship. 

    Display apartments are available to view by private appointment 

    61 Lavender Street
    Milsons Point

    1800 895 008

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